Having grown up in a surfing family that was immersed in the surf culture, Niah brings a deep understanding of the industry's dynamics and nuances to the surf lagoon space. Her firsthand experience and knowledge of the surfing world have allowed her to develop and create successful marketing strategies that are uniquely tailored to this specific market segment.

At Beach Street, Niah’s insights and connections within the surf community help to foster customer relationships and drive brand awareness around various marketing campaigns that foster business growth.