Partners

The Beach Street team is based in Southern California and is comprised of lifelong surfers who are passionate about the sport. We are seasoned professionals with backgrounds in finance, development, resort operations and the surf industry. Our team is well-positioned to play a leading role in the emerging destination surf development market.

Doug Sheres

Active in finance, real estate, politics, and conservation for more than 25 years, Doug is a managing member of Beach Street Development and Desert Wave Ventures and spearheads the DSRT SURF development.  After serving as Senior Partner and Portfolio Manager of approx. $3B in equity assets at Rice Hall James & Assoc., Doug went on to form Paramo Capital Management in 2009 and served as Senior Portfolio Manager of The Paramo Fund, L.P.  Doug Subsequently founded BAAS Investment LLC to develop residential and mixed-use properties in San Diego and Tijuana, Mexico and currently serves as a Director of the Richmond Corporation, owner and operator of retail developments in Maryland and Virginia.  Doug also served as a City Councilmember and Mayor of the City of Solana Beach from 2000-2004.  Throughout his career, Doug has served on the Boards of numerous public and private entities, both for-profit and philanthropic. He was a long-time Director at surf industry leader Firewire Surfboards and environmental organization Nature and Culture International, Inc.  Doug’s environmental efforts continue as a Director of Wildcoast (Costasalvaje) a multinational organization that seeks to conserve the ocean environment, coastlines, and marine life throughout Mexico, Cuba, and the United States. A long-time surfer, fisherman, and explorer of Mexico’s coastlines, Doug resides in Del Mar, California, with his wife and three boys. 

Dave Likins

A partner in Beach Street Development, Dave brings over 25 years of experience in ski and resort operations.  Mr. Likins also has an extensive background in real estate development and resort finance. Most recently Likins served as the Chief Operating Officer for the Kelly Slater Wave Company, a subsidiary of the World Surf League, where he was tasked with setting up the commercial model for that company’s first surf facility in Lemoore, California. Prior to his move into the destination surf business Likins was the President of Mammoth Resorts, the fourth largest ski resort operator in North America, where he engineered the acquisition and turnaround of Big Bear Mountain resorts and then the sale of the Starwood Capital backed company to KSL Capital in 2017. Likins was also CEO of Kirkwood Mountain Resort which was sold to Vail in 2012. Over his ski career he oversaw the acquisition, entitlement and/or development of over 200 acres of real estate property and nearly 2,000 units in asset classes including hotel, condo-hotel, fractional, townhome, condo, single family and commercial. Likins’ prior professional stops include McKinsey & Co., Morgan Stanley and the boutique San Francisco based private equity / venture fund VSP Capital. He is a graduate of the Wharton School of Business.

John Luff

A managing member of Beach Street Development and Desert Wave Ventures, John has more than a decade of experience working in the hospitality and resort industry under flags ranging from Hilton and Holiday Inn to Jackson Hole Mountain Resort.  In addition, in 2012 John parlayed a lifetime of passion for surfing and the outdoors into the creation of San Diego-based Surf Park Central, the world’s leading resource for surf parks, surf pools and the development of man-made surf destinations. John served as the head of business development for American Wave Machines, Inc. from 2013-2015, during which he also continued as President and manager of Surf Park Central. He left AWM in 2015 to focus exclusively on Surf Park Central consulting and advising investors and developers of surf parks throughout the world. With Dr. Jess Ponting of San Diego State University’s Center for Surf Research, John co-founded Surf Park Summit, the world’s first conference dedicated to issues surrounding the man-made wave industry. He is also the Chair of the Council for the Model Aquatic Health Code’s Surf Pool Committee. John has completed the Executive Education Programs in Hotel Development & Integrated Project Management at the Harvard University Graduate School of Design. John is recently married and lives with his wife in Solana Beach, California.

Marco Gonzalez

Marco Gonzalez is a Beach Street Partner and Cofounder/Managing Partner of Coast Law Group LLP in Encinitas, California.

While perhaps best known for his leadership in areas of political and environmental advocacy, Marco also has extensive experience representing responsible developers and small businesses in land use entitlement and permitting matters. Given his reputation for fighting bad development projects over the last two decades, clients are sometimes surprised to find out that during this time Marco has successfully entitled major hotel and resort developments, marina expansions, single and multi-family residential subdivisions, and industrial/commercial facilities. With this experience, Marco is one of a small group of San Diego area attorneys respected by community, business, labor, and governmental stakeholders to drive collaborative land use and development processes to regulatory approval.

Prior to founding Coast Law Group, Marco was the Senior Attorney at San Diego Baykeeper (now “Coastkeeper”), and the Chairman/legal counsel for the San Diego County Chapter of the Surfrider Foundation.

When not working on cases and managing his law firm, Marco can often be found surfing alternative board designs at Cardiff Reef, chasing tuna offshore of San Diego, or mountain biking local trails around North SD County. Marco currently resides in Encinitas with his wife and two young children.